Tag Heuer Connected Fails to Keep Up with Overwhelming Demand


It was back in November when Tag Heuer decided to join the Android Smartwatch market by releasing the first ever luxury watch powered by Android Wear called Tag Heuer Connected. If you remember, we were quite skeptical about the watch as it carried an outrageous price tag of $1,500 and a deal to upgrade to an analogue variant offered by the company for an additional $1,500 at the end of the contract.

As it seems, we were dead wrong about the success that the watch would see in the market. Not only has Tag Heuer Connected managed to sell quite a few units, it has done so well that the watch company is failing to keep up with overwhelming demand from retailers. According to a report published by Bloomberg retailers and subsidiaries around the world have requested about 100,000 units of the watch. This has made the company raise its production rates from 1,200 units to 2,000 and postponing all other sales till the start of next year to give priority to retailers and meet their order quota.

Quite honestly, this is something that still has me shocked. It’s a $1,500 watch for crying out loud, but in its defense it does pack top of the line smart watch hardware with its 1.6 GHz dual core Intel processor, 1.5-inch circular sapphire crystal touchscreen display with 360 x 360 pixels, 1 GB of RAM, 4 GB of internal memory, Bluetooth, Wi-Fi, and a 410 mAh battery. The watch also does look extremely gorgeous as it borrows majority of its design from the analogue classic Tag Heuer Carrera. Perhaps its all of these features and a brand name like Tag Heuer behind the watch that is fueling all these sale demands. Either way, this news had definitely taught me to put my foot in my mouth.

In an interview CEO Jean-Claude Biver has said that after seeing the success of the watch, the company is planning to dive further into the smart watch market and would release an entire collection of smart watches in late 2016 or early 2017.

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